Fanjie Sun
fanjiesun@126.com
+86-15021354731

Biography
I am a cross-media designer, educator, and researcher specializing in interdisciplinary areas such as cross-media storytelling, game design and development, 3D animation, visual communication and service design. I currently teach at the Shanghai Institute of Visual Arts and Shanghai Sanda University, where I am involved in both curriculum instruction and design project supervision. With nearly a decade of professional experience, I have worked with several well-known brands on design. Recently, my research has focused on the application of serious games in pediatric healthcare, the use of immersive technologies in social narratives, and cross-disciplinary design strategies for cultural communication.

Education and Academic Qualifications

University of the Arts London
Master of Arts in Graphic Design Communication (with Distinction) 

Fudan University
Bachelor of Arts in Art and Design

Professional Qualifications
Member of the Hongkou District Artists Association (Shanghai, China)
Exhibition
The Cost (2013). Selected for the DESIGN SHANGHAI – Aesthetic City, exhibited at Power Station of Art, and published in the official exhibition catalogue (Aesthetic City, p. 352). Shanghai People's Fine Arts Publishing House.

Research Interests
Cross-media Storytelling
Game Design and Development
3D Animation
Visual Communication
Service Design
Publications
Sun, F. (2024). Exploring the Symbiotic Development of Visual Communication Design Education and Cultural Soft Power in the Digital Era. Art & Technology, 37(19), 199–203. https://doi.org/10.3969/j.issn.1004-9436.2024.19.067

Sun, F. (in press). Designing a Virtual Cultural Communication System Based on a Game Engine: A Case Study of the North Bund, Shanghai. Digital Design